Privacy Policy

This Privacy Policy describes Our policies and procedures on the collection, use and disclosure of Your information when You use the Service and tells You about Your privacy rights and how the law protects You.

We use Your Personal data to provide and improve the Service. By using the Service, You agree to the collection and use of information in accordance with this Privacy Policy.

Interpretation and Definitions

Interpretation

The words whose initial letters are capitalized have meanings defined under the following conditions. The following definitions shall have the same meaning regardless of whether they appear in singular or in plural.

Definitions

For the purposes of this Privacy Policy:

• Account means a unique account created for You to access our Service or parts of our Service.
• Affiliate means an entity that controls, is controlled by, or is under common control with a party, where "control" means ownership of 50% or more of the shares, equity interest or other securities entitled to vote for election of directors or other managing authority.
• Application refers to PupPulse, the software program provided by the Company.
• Business, for the purpose of CCPA/CPRA, refers to the Company as the legal entity that collects Consumers' personal information and determines the purposes and means of the processing of Consumers' personal information, or on behalf of which such information is collected and that alone, or jointly with others, determines the purposes and means of the processing of consumers' personal information, that does business in the State of California.
• CCPA and/or CPRA refers to the California Consumer Privacy Act (the "CCPA") as amended by the California Privacy Rights Act of 2020 (the "CPRA").
• Company (referred to as either "the Company", "We", "Us" or "Our" in this Agreement) refers to AppEcho Labs,LLC, Alexandria, VA 22304. For the purposes of the GDPR, the Company is the Data Controller.
• Consumer, for the purpose of the CCPA/CPRA, means a natural person who is a California resident.
• Country refers to: Virginia, United States.
• Data Controller, for the purposes of the GDPR (General Data Protection Regulation), refers to the Company as the legal person which alone or jointly with others determines the purposes and means of the processing of Personal Data.
• Device means any device that can access the Service such as a computer, a cell phone or a digital tablet.
• Do Not Track (DNT) is a concept that has been promoted by US regulatory authorities for allowing users to control tracking of their online activities across websites.
• GDPR refers to EU General Data Protection Regulation.
• Personal Data is any information that relates to an identified or identifiable individual. For the purposes of GDPR, Personal Data means any information relating to You such as a name, an identification number, location data, online identifier or to one or more factors specific to Your identity. For the purposes of the CCPA/CPRA, Personal Data means any information that identifies, relates to, describes or is capable of being associated with You.
• Service refers to the Application.
• Service Provider means any natural or legal person who processes the data on behalf of the Company. For the purposes of the GDPR, Service Providers are considered Data Processors.
• Third-party Social Media Service refers to any website or social network through which a User can log in or create an account to use the Service.
• Usage Data refers to data collected automatically, either generated by the use of the Service or from the Service infrastructure itself (for example, the duration of a page visit).
• You means the individual accessing or using the Service, or the company, or other legal entity on behalf of which such individual is accessing or using the Service, as applicable. Under GDPR, You can be referred to as the Data Subject or as the User as you are the individual using the Service.

Collecting and Using Your Personal Data

Types of Data Collected

Personal Data

While using Our Service, We may ask You to provide Us with certain personally identifiable information that can be used to contact or identify You. Personally identifiable information may include, but is not limited to: Email address, First name and last name, Usage Data.

Usage Data

Usage Data is collected automatically when using the Service and may include information such as Your IP address, browser type and version, the pages of our Service that You visit, time and date of Your visit, time spent on those pages, unique device identifiers and other diagnostic data. When You access the Service by a mobile device, We may collect similar device and usage details.

Information from Third-Party Social Media Services

If You choose to register or log in through a Third-Party Social Media Service, We may collect Personal Data already associated with that account and any additional information You choose to share with Us, in accordance with this Privacy Policy.

Use of Your Personal Data

• To provide and maintain our Service, including to monitor usage.
• To manage Your Account and provide You access to Service features.
• For the performance of a contract for products or services You have purchased or any other contract with Us.
• To contact You via email, telephone, SMS, or push notifications for updates and information related to the Service.
• To provide You with news, special offers, and general information about goods, services, and events similar to those You’ve already purchased or inquired about, unless You opt out.
• To attend and manage Your requests to Us.
• For business transfers such as mergers or acquisitions.
• For other purposes such as data analysis, usage trends, and improving Our Service and marketing.

We may share Your personal information in the following situations:

• With Service Providers to monitor and analyze the use of our Service, provide the Service, process payments, or contact You.
• For business transfers in connection with mergers, acquisitions, or asset sales.
• With Affiliates, requiring them to honor this Privacy Policy.
• With business partners to offer certain products, services, or promotions.
• With other users when You share personal information publicly.
• With Your consent for any other purpose.

Retention of Your Personal Data

We retain Personal Data only as long as necessary for the purposes set out in this Privacy Policy and to comply with legal obligations, resolve disputes, and enforce agreements. Usage Data is generally retained for a shorter period unless needed to strengthen security or improve functionality, or when legally required.

Transfer of Your Personal Data

Your information may be transferred to and maintained on computers outside Your jurisdiction where data protection laws may differ. We take reasonable steps to ensure Your data is treated securely and no transfer occurs without adequate safeguards in place.

Delete Your Personal Data

You have the right to delete or request that We assist in deleting Personal Data We have collected about You. You may update, amend, or delete Your information within the Service or by contacting Us. We may retain certain information where we have legal obligations or lawful bases to do so.

Disclosure of Your Personal Data

Business Transactions

If the Company is involved in a merger, acquisition or asset sale, Your Personal Data may be transferred with notice provided before it becomes subject to a different Privacy Policy.

Law enforcement

Under certain circumstances, the Company may be required to disclose Your Personal Data if required by law or in response to valid requests by public authorities.

Other legal requirements

• Comply with a legal obligation
• Protect and defend the rights or property of the Company
• Prevent or investigate possible wrongdoing in connection with the Service
• Protect the personal safety of Users of the Service or the public
• Protect against legal liability

Security of Your Personal Data

We strive to use commercially reasonable means to protect Your Personal Data, but no method of transmission over the Internet or electronic storage is 100% secure.

Detailed Information on the Processing of Your Personal Data

The Service Providers We use may have access to Your Personal Data and process it in accordance with their Privacy Policies.

Analytics

We may use third-party Service providers such as Google Analytics and Firebase to monitor and analyze the use of our Service. For more information, please review Google’s Privacy Policy at https://policies.google.com/privacy and Google’s safeguarding data policy at https://support.google.com/analytics/answer/6004245.

Email Marketing

We may use Your Personal Data to contact You with newsletters, marketing or promotional materials and other information that may be of interest to You. You may opt-out by using the unsubscribe link in any email We send or by contacting Us. We may use Email Marketing Service Providers such as Mailchimp (see https://mailchimp.com/legal/privacy/).

Payments

We provide paid services through Stripe as our payment processor. We do not store or collect Your payment card details. Payment information is provided directly to Stripe, whose use of Your personal information is governed by Stripe’s Privacy Policy ( https://stripe.com/privacy ) and PCI-DSS standards.

GDPR Privacy

Legal Basis for Processing Personal Data under GDPR

We may process Personal Data under the following conditions: Consent; Performance of a contract; Legal obligations; Vital interests; Public interests; Legitimate interests. We can help clarify the specific legal basis that applies to a particular processing activity upon request.

Your Rights under the GDPR

You have the right to request access, correction, erasure, restriction, portability, and to object to processing, as well as the right to withdraw consent. You may exercise these rights by contacting Us. You also have the right to lodge a complaint with an EEA data protection authority.

CCPA/CPRA Privacy Notice (California Privacy Rights)

This section applies solely to California residents. It describes the categories of personal information We may collect, the sources, Our purposes, disclosures, sharing, and Your rights under the CCPA/CPRA including the rights to know, delete, correct, opt-out of sale/share, limit use/disclosure of sensitive information, and non-discrimination.

To exercise rights under the CCPA/CPRA, You can contact Us by email at support@appecho-labs.com. We will verify requests and respond within the timeframes required by law.

“Do Not Track” Policy (CalOPPA)

Our Service does not respond to Do Not Track signals. You can set your browser preferences to inform websites that You do not want to be tracked, where supported.

Children's Privacy

Our Service does not address anyone under the age of 13, and We do not knowingly collect personally identifiable information from anyone under 13. If We learn that we have collected such information without parental consent, we will take steps to remove it.

Links to Other Websites

Our Service may contain links to other websites not operated by Us. We strongly advise You to review the Privacy Policy of every site You visit. We have no control over and assume no responsibility for the content, privacy policies or practices of any third party sites or services.

Changes to this Privacy Policy

We may update Our Privacy Policy from time to time. We will notify You by posting the new Privacy Policy on this page and update the “Last updated” date above. You are advised to review this Privacy Policy periodically for any changes. Changes are effective when posted on this page.

Contact Us

If you have any questions about this Privacy Policy, You can contact us by email at support@appecho-labs.com.